Case study

 

The usual age for the target audience of a horror film is 15- 25. The most common reason for this is that young adults and teenagers enjoy thrills. These thrills are more likely to excite a younger audience rather than an older one.

The production there's a few things needed. They are finding the idea, writing the script, pitching it to a studio, setting a budget, casting stars and employing a crew, filming, and editing. The Quiet place is a production of Platinum Dunes produced on a budget of $17 million. Krasinski wrote the screenplay with Scott Beck and Bryan Woods. Beck and Woods grew up together in Iowa and had watched numerous silent films in college, and they began working on the story that led to the film. They used their experience growing up close to farmland as the setting, including a grain silo as a place considered dangerous in their upbringing. The concept of parents protecting their children appealed to Krasinski, especially as his second child with actress Emily Blunt had just been born. By March 2017, Paramount had bought Beck and Woods's script, and they hired Krasinski to rewrite the script and direct the film, which was his third directorial credit and his first for a major studio. Blunt did not want to be cast in the film, but she read the script on a plane flight and told her husband that, that was something she needed to do. They were both cast in the starring roles.

                                                                 

Paramount Pictures released the first trailer for A Quiet Place in November 2017. It aired a 30-second commercial for the film during the US football championship Super Bowl on February 4, 2018. Of the seven trailers that aired during the playoff, A Quiet Place and Red Sparrow were shown during the pregame and had the lowest views and social conversations. A Quiet Place had 149,000 views on YouTube, 275,000 views on Facebook, and 2,900 social conversations. On February 12, 2018, Krasinski appeared on The Ellen DeGeneres Show to present the full trailer for A Quiet Place. The studio spent an estimated $86 million on prints and advertisements for the film.

                                               

Paramount Pictures released the film in 3,508 theaters in the United States and Canada on April 6, 2018, alongside Blockers, Chappaquiddick, and The Miracle Season. The film made $18.9 million on its first day, increasing weekend projections to $47 million. Unlike most horror films, which are front-loaded on Friday and suffer drops the rest of the weekend, A Quiet Place made $19.1 million on Saturday. It went on to debut to $50.2 million, topping the box office and marking the biggest opening for a Paramount film since Star Trek Beyond in July 2016. Through its first two weeks of international release, the film had made $51.7 million, with its top markets being the United Kingdom $9.2 million, Mexico $5.1 million, Australia $4.6 million, Brazil $3.9 million, Indonesia $3.4 million, the Philippines $2.7 million and Taiwan $1.9 million. It also debuted to $2.2 million in Russia, the biggest-ever opening for a Paramount horror film in the country. In its third weekend overseas, it dipped only 37% for a total of $15 million from 57 markets. In its fourth weekend in international markets, it grossed $6.6 million. As of May 20, 2018, the film's largest markets were United Kingdom $16.3 million, Australia $9.3 million, Mexico $7.5 million and Brazil $6.9 million. The film was released in China on May 18 and made $17.7 million from 8,731 screens in its opening weekend.